Now, I believe that SHBB Inc founder and CEO Monica Kelsey actually cares about these babies. She may love them. It’s not an act. She sometimes refers to them as “my babies.” She fantasizes occasionally that someday one of these (grateful) kids will grow up and take over the baby box company when she retires. Frankly, I don’t see her ever retiring because it’s much more fun and easier than her former job of firefighter/EMT, and there’s lots of free travel thanks to other people’s dimes.